Foursquare Marketing

[From E Marketer]  Advertising targeting local content drives new business Many national advertisers are boosting their local online efforts, while small and medium-sized businesses remain major contributors to local spending. For them, the ability to drive new customers in the door is the top goal. Research from hyperlocal publisher Street Fight found that nearly half [...]

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Has SXSW Lost It’s Luster for Startups?

by Marketing News Hunter on March 15, 2012

[From Ad Age Digital]   Flying back from 5 days in Austin, where the interactive portion of the annual South by Southwest (aka SXSW, or Southby) conference was in full swing. Although marred by three days of cold rain, hail and wind — which many wags dubbed “the rainpocolypse” — it was still a mostly [...]

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Instagram Coming to Android & Is Bigger than Foursquare

by Marketing News Hunter on March 15, 2012

[From CNN] Instagram, the iPhone photo-sharing app that turns almost anyone into an artful photographer, is growing at an astonishing rate. The app now has 27 million registered users — up from 15 million in December, its co-founders announced Sunday. And a long-awaited version of Instagram for the Android platform is coming soon. “We’ve been able to [...]

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Introducing the Social Credit Card: Amex & Twitter Sync Up

by Marketing News Hunter on March 12, 2012

[From Fast Company] Want $20 back from Whole Foods when you use your AmEx card? Tweet #AmExWholeFoods. Here’s what’s behind the new deals for the sharing generation. American Express unveiled a new program with Twitter to let cardmembers sync accounts with the social network, and earn savings from big brands such as Whole Foods, Best Buy, [...]

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Just how did Content Marketing become such a necessity to marketing?  Has it only become big now that we share content through social media communities?  Hardly!  Heck Jello was using content in their boxes way before the internet was thought of as a marketing tool.  The kind folks over at the Content Marketing Institute have [...]

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Scoring Big with Social Gaming: 3 Companies Success Story

by Marketing News Hunter on March 8, 2012

[From Entreprenuer]  Ready or not, gamification is taking the business world by storm. For anyone unfamiliar with gamification, it’s the application of game-like elements such as challenges, points, badges and levels to business and other nongame websites. An estimated 70 percent of the top 2,000 public companies in the world will have at least one gamified application [...]

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Whether it’s an angry customer, someone with a grudge against your of even a miscommunication, some times what social media users post in social communities can be very damaging to a company’s online reputation.  Today’s marketing infographic comes from Andy Jenkins and gives some really great tips on utilizing social media to help manage your [...]

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Can social media help students or is it just a distraction?  Well that’s the subject of today’s marketing infographic of the day.  Online Universities has put together this colorful infographic to demonstrate the pros & cons of social media in education.  

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Marketing Infographic of the Day: Social Media Usage in the U.K.

by Marketing News Hunter on February 27, 2012

Marketers are always curious about who exactly uses what mediums or channels in the demographics they are trying to target.  It’s become even more important to understand because of the increase in online social media communities capturing the eyeballs of would be customers.  Today’s marketing infographic of the day comes from the folks at UMPF [...]

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Marketing Infographic of the Day: Social Timing

by Marketing News Hunter on February 16, 2012

When it comes to social media, timing is everything.  If you aren’t posting content when your social communities are most active and listening, it will get lost in the shuffle and likely not shared.  Today’s Marketing Infographic comes from Kissmetrics and Dan Zarella, it breaks down the best times to work with audiences in particular [...]

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