Outdoor Advertising

Automakers grow adept at targeting ads to Internet surfers
Crain’s Detroit Business
Less than a decade ago, marketers used more guesswork than they do now to place ads online. Marketers launching an SUV, for instance, might have placed ads on Web sites geared to outdoor enthusiasts. While that still happens, data now help automakers

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Tourism app launched for Wiltshire
Salisbury Journal
The new app includes details of all VisitWiltshire's 480-plus tourism partners, as well as sections on towns and villages, things to do, accommodation, shopping, food and drink, outdoor activities, and what's on in the county. Other features include

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North Dakota billboards take a shot at Minnesota
Budgeteer
North Dakota is promoting its business climate at Minnesota's expense in a mocking billboard campaign spearheaded by a former official of the Duluth Area Chamber of Commerce. The Greater North Dakota Chamber's campaign hits proposals in the

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Sydney Morning Herald
Wee Waa goes Daft
Sydney Morning Herald
But one of the most ingenious – if misleading – music marketing campaigns of recent times eventually culminated in a spectacular dance music party on an under-lit circular outdoor dancefloor, apparently the biggest in Australia. Hundreds of carloads of

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Houlton council, community still concerned about costly Millar Civic Center
Bangor Daily News
Before Monday evening's meeting, Town Manager Gene Conlogue had mentioned to councilors in an email exploring the re-creation of an outdoor ice skating rink, including where one could be located and how much it might cost to complete the project. The

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Bleacher Report
The Best Sports Billboards Ever
Bleacher Report
Billboards aren't just for advertising underwear or car dealerships anymore; if you think you know which quarterback should really be the starter and you have enough money, you can put it on a billboard. If you really want that offseason's marquee free

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Health department billboards aim to raise awareness
nwitimes.com
Baker said he believes that using powerful advertisements and marketing is extremely useful with matters such as teen pregnancy. "I'm happy this is one component for Chicago," said Baker, who called the similar ad in Milwaukee one of the strategies

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Cape Gazette
Atlantic Sands cuts ribbon for newly renovated rooms
Cape Gazette
General Manager Michael Ludden, Director of Sales & Marketing Barbara Brewer, Catering Sales Manager Lindsay Odenwelder, Facilities Director Tom Head and Front Desk Manager Jennie Goins greeted special guests arriving to celebrate the event. The

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A Word, Please: A billboard a day makes grammar less gray
Daily Pilot
The best thing about this line of marketing copy, grammar-wise at least, is that it succinctly illustrates something far too few people know — that both every day and everyday are valid forms. Plus, it deftly illustrates proper use of each, while

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Tribeca Warehouse Will Be Steven Harris-Designed Condo
Curbed NY
Unlike 560 West 24th Street, where silence about building details is part of the marketing strategy, 7 Harrison is willing to be (somewhat) forthcoming. The building, a former dry goods and cold storage warehouse, was built in 1893 on what When

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