Marketing News Hunter Picks

[From E Marketer] Direct-to-consumer selling complements retail. Traditionally, retailers have been the middlemen between consumers and brand manufacturers, but these roles are becoming more fluid with the rise of ecommerce. Consumer goods companies have started selling to shoppers through direct online channels, and in the process are gaining access to valuable market research data. In [...]

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[From Wired]  It’s not hard to imagine wonderful applications for automated voice translation. Embed the software in a video chat program and call China; listen as an app translates dubious menu selections read by a waiter at a foreign restaurant. No wonder Google and Microsoft are pushing research dollars into the technology. Any company that can [...]

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[From ZD Net]  Three months ago, Facebook acquired the location-based social network Gowalla. Today, as expected, the company Gowalla has officially shut down its website: Thank you for going out with Gowalla. It was a pleasure to journey with you around the world. Download your check-ins, photos and lists here soon. Something tells me there [...]

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Most Branded Videos Don’t Ever Go Viral

by Marketing News Hunter on March 21, 2012

[From Smart Brief]  Video is one of the most powerful tools that brands have to tell their story and build a connection with their audience. But there is a common misconception that all a brand needs to do is make a video and put it online for it to go “viral.” At the South by [...]

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Marketing Infographic of the Day: Twitter Use by Age Group

by Marketing News Hunter on March 21, 2012

Today is the last in our three-part series of infographics from the 60 Second Marketer.  Our previous Pinterest and Facebook daily infographics seem to be a big hit so we’re sure that rounding this segment out with Twitter will definitely help anyone stepping into social media wondering where their demographic is playing in social media. [...]

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12 Tips for Increasing Online Sales

by Marketing News Hunter on March 21, 2012

[From Entrepreneur] One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you test it. This applies even to your star-performing strategies, because there’s always [...]

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[From E Marketer]  Static banners underperform compared to newer digital formats Does it pay to be polite? Perhaps not, at least for online display advertisers looking to up their engagement rates. Standard banners have notoriously low clickthrough rates, and although mobile has increased the banner’s effectiveness, that effect may prove temporary as the novelty of mobile [...]

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NetFlix Adds “Just For Kids” on Play Station 3

by Marketing News Hunter on March 21, 2012

[From Mashable]  Netflix announced it’s bringing its “Just for Kids” programming to the PlayStation 3, giving parents viewing options for kids ages 12 and under. PS3 owners now have access to the kid-friendly block of programming, which includes Kick Buttowski, Bob The Builder, Thomas the Tank Engine, Backyardigans, Caillou, Curious George, SpongeBob, Power Rangers and Arthur. Netflix rolled out Just for Kids last August. The kid-friendly interface [...]

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Social Media Marketing Lessons from Chris Brown

by Marketing News Hunter on March 20, 2012

[From Ad Age Digtal]  Nike , Starbucks, Disney and Whole Foods. These are four category-leading brands that all represent quality and leadership. They are four brands that are committed to properly cultivating and maintaining well-respected images. As such, would it surprise you to hear that these four brands COMBINED have fewer Twitter followers than singer Chris Brown’s [...]

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Think Blogging is Dead? Think Again!

by Marketing News Hunter on March 20, 2012

[From ClickZ]  Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. Digital Consumer Report State of The Media: [...]

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